Richard Grainger

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Good Block – fruits

Dance party suppliers Good Block required a set of posters for their events across London. Airbrush artist Paul Kelly created a series of fictional fruits cum mathematical shapes. Vibrant typography was added to the poster artwork and a teaser video animated in the style of a fruit machine. This was adapted to Good Block’s sister night Badd Block, where menacing machines gave a twisted aesthetic to match the night’s musical direction.